Challenges
Modernising a complex B2B eCommerce operation.
Auto Standard Group (ASG) faced significant challenges in modernizing its e-commerce operations while managing a catalog of over 2 million products. It also required advanced search functionality to help customers quickly find automotive parts for various vehicle models. These challenges underscored the need for a robust, future-ready B2B eCommerce platform to drive efficiency, development and customer satisfaction.
Client
AUTO Standard Group
Project
eCommerce — eBusiness
Partners
Solid Brain
About the client
Significant presence in the Ukrainian automotive industry.
Auto Standard Group (ASG) is a prominent distributor of automotive products in Ukraine, with over 20 years of experience in the market. The company collaborates with more than 150 suppliers and manufacturers from Europe, Asia, and Ukraine, offering a diverse portfolio that includes oils and autochemicals, batteries, spare parts, and accessories.
Solution
Innovative technologies for seamless B2B eCommerce.
ASG adopted our eBusiness platform, which offered a comprehensive and scalable solution to be tailored for their needs. The platform enabled the efficient management of their extensive product catalog, ensuring reliability and speed and actionable insights in data handling. With advanced search functionality powered by ElasticSearch and integrated tools like Laximo and TecDoc, customers can quickly locate automotive parts. Seamless CI/CD capabilities allows continuous updates and improvements without disrupting workflows.
Result
Transforming challenges into market leadership.
The newly implemented eBusiness platform brought about remarkable results for ASG. Client acquisition surged by 40%, showcasing the platform’s appeal and effectiveness in attracting a broader customer base. Search times were drastically reduced, with users now able to find specific parts in seconds, fostering trust and convenience. Moreover, the streamlined experience elevated customer satisfaction, positioning ASG as a tech-forward leader in the Ukrainian automotive distribution industry. This transformation not only addressed the immediate challenges but also laid a strong foundation for future growth and innovation.
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